Airliners-India.com

Aiel · Member Joined: 19 Dec 2006 Posts: 927 Location: Bangalore

Saw this article about a hoarding in Bombay. There was a posting on this forum regarding the same hoarding. Couldn't find the post. So I am posting this as a new topic.

Link Here
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the_380 · Posted: Thu May 03, 2007 9:13 pm Post subject:

This has got to be the best i've ever seen Very Happy

GO AIR JOINS IN !!!!

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PlaneObsessed · Member Joined: 19 Dec 2006 Posts: 58 Location: SEA

sri_bom · Member Joined: 22 Dec 2006 Posts: 2365 Location: Singapore

This is really excellent peice of advertising....

Sri_Bom

malQ · Posted: Fri May 04, 2007 7:20 am Post subject:

I wouldn't know about how these hoardings do anything other than raising a chuckle or three. Fact remains, as an air passenger, I just wish they (the airlines) would invest more time and resources on better technologies to serve their passengers better.

Rather than on hoardings. Or celebrities.

sammyk · Posted: Fri May 04, 2007 7:28 am Post subject:

^^^ So, should they just stop marketing altogether? It is just a marketing campaign. You make it sound like they are lowering (or not raising) their service standards in order to place ads. Confused

D-ABTH · Posted: Fri May 04, 2007 8:06 am Post subject:

BTW.. the all new 777-300ER for 9W was in BOM last night.. being worked on all through the night with only the internal cabin lights on .. not even the wingtip lights giving away her position in the dark parked on the new parking stands just near the entry to Rwy 27
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andrew · Member Joined: 24 Apr 2007 Posts: 212

Any pics of the 777 in BOM?

BTW - I think the advertising is fantastic. Atleast it shows every one is having fun. Yes poor 9W - having been sprung for their boring positioning and conservative outlook. But every one knows they are a great airline and so nothing's lost. If I were young Mr Goyal, I would probably chuckle as well. Anyone know or heard how he may have reacted???

malQ · Posted: Fri May 04, 2007 10:01 am Post subject:

1) The heading for this topic is "Ad hoardings reveal India's competitive streak". Since it refers to 3 airlines, passing chuckles around like peanuts, I want to know how this will reveal "India's competitive streak".

2) Marketing is great fun, but truth is in numbers, and customers sign cheque books regardless of hoardings.

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Service standards vis-a-vis marketing, now that's a debate, but a different debate.

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This debate, since it is on an aviation website, needs to know how 2 (or 3) airline ads can reveal "India's competitive streak". That's all.

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D-ABTH · Posted: Fri May 04, 2007 11:08 am Post subject:

actually GO AIR's hoarding doesnt directly swipe the others IMO.. but i just loved IT's advert!! really fits their image as a whole.. much like VS v/s BA in the height of their spat Smile

Go Air just got in on it for fun but as lightly as possible without any direct take on either IT or 9W
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abn · Member Joined: 02 May 2007 Posts: 113

looks funny! so who is next? Air Deccan : " We never change!"
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karatecatman · Guest

IA might have the last word in this.

They are once again expecting to break Indian civil aviation passenger carriage record in a day.

HAWK21M · Posted: Fri May 04, 2007 1:12 pm Post subject:

Fantastic.
Wheres IC hoarding Smile

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MEL
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the_380 · Posted: Fri May 04, 2007 3:27 pm Post subject:

Actually abn it would be something like,
Indian Airlines: "We never change"
and on the top
Air Deccan: "We make you change ur airline choice" Razz

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karatecatman · Guest

Air Deccan should be:

We always short change you.

or

We change your mood. That's a guarantee.

or

Fly us. See your face change red.

or

Changed? Its us. Air Deccan is now Air Dakkan

the_380 · Posted: Fri May 04, 2007 3:57 pm Post subject:

Oh correct so it goes as follows:
Jet Airways: " We've Changed"
Kingfisher: "We made them change"
GoAir: "We've not changed"
Air Deccan: "Fly us and see your mood change"
Indian Airlines: "We'll never change"
Laughing

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Akshay · Member Joined: 19 Dec 2006 Posts: 315 Location: Mumbai

Poor 9W. Suffering at the hands of IT. Personally I dont think this ads will make anyone change their choice of airlines.

BTW, the sequence decided by KCM & 380 is hilarious Laughing

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abn · Member Joined: 02 May 2007 Posts: 113

superman · Member Joined: 22 Mar 2007 Posts: 42 Location: USA

Fantastic 380; nothing better to start my day at work than reading the sequence. I am still laughing....

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the_380 · Posted: Fri May 04, 2007 9:24 pm Post subject:

Thank you abn and superman Very Happy

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shivendrashukla · Posted: Fri May 04, 2007 11:25 pm Post subject:

the_380 · Posted: Fri May 04, 2007 11:31 pm Post subject:

God ones Shivendra Laughing

its getting better and better every moment... Wink

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superman · Member Joined: 22 Mar 2007 Posts: 42 Location: USA

Lage Raho Shivendra ; that's fantastic. Your anecdote about DN really takes the cake. Laughing

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G-BYGB · Posted: Sat May 05, 2007 12:04 pm Post subject:

For INDIGO airlines,here is wht I've come up with,

INDIGO Airlines," We've run out of ideas,so passengers plse tell us how we can change coz you are our boss".
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HAWK21M · Posted: Sat May 05, 2007 12:22 pm Post subject:

Fantastic post Avi & kcm.
Very Amusing.
regds
MEL
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Boeing7xx · Member Joined: 23 Dec 2006 Posts: 477 Location: WSSS

Guess the hoardings now read "They've gone from here to New York"

the_380 · Posted: Mon May 07, 2007 3:09 pm Post subject:

Boeing7xx · Member Joined: 23 Dec 2006 Posts: 477 Location: WSSS

Basically the Jet hoarding now reads "Fly off with us to New York" or something similar and KF has a very weak "They've flown from here to New York" above it. Couldn't see anything from Go Air there.

the_380 · Posted: Mon May 07, 2007 9:41 pm Post subject:

shivendrashukla · Posted: Tue May 08, 2007 8:16 am Post subject:

May be Go Air will come up with " JET HAS GONE, KF HAS APPLIED, BUT WE WILL STILL BE IN INDIA" Laughing

Cheers
Shivendra

HAWK21M · Posted: Tue May 08, 2007 10:11 am Post subject:

Not as Amusing as the earlier hoardings.
regds
MEL
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the_380 · Posted: Tue May 08, 2007 11:30 am Post subject:

It means now VJM is desperately trying to 'pull down' Jet Airways, he's practically thinking of cutting every ad of theirs. Looks like 9W has to find another place to put their hoardings peacefully Wink

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HAWK21M · Posted: Tue May 08, 2007 11:59 am Post subject:

VJM needs to rein in his PR team.It could be an embarasment if the counter hoarding are not effectve.
regds
MEL
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