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karatecatman · Guest

Titan launches The Aviator Series
2007-03-09 18:15:49
Source : Moneycontrol.com
http://tinyurl.com/2bt2rh

Titan Industries announced a significant new introduction in the sporty watch segment with the launch of a unique new collection, the Titan Aviator. Titan brand ambassador Aamir Khan unveiled the new collection at a press conference today.

Titan Aviator is an exciting and unique collection of watches inspired from World War II fighter aircraft targeting the up-market, global Indian. This evolved and discerning customer recognizes refinement in designs and aspires for the best in the world while at the same takes pride in world-class products from India.

Speaking at the launch of the Aviator Collection, Mr. Harish Bhat, Chief Operating Officer, Titan Watches, said, "The Aviator Series is one of the finest range of watches from the Titan portfolio. The unique design story behind each of the watches make this the perfect collection for someone seeking a unique sense of style. 2007 is the year of the 75th anniversary of Mr. JRD Tata's first flight of India. The Aviator Series is inspired by his pioneering spirit and is Titan's tribute to India's Aviator number one!"

The watches have been designed by Neil Foley, the Designer of the Year 2006 (Business World Design Awards). Speaking on the occasion, the creator said, "I have a strong passion for flying and have always been inspired by fighter aircraft. The Mustang, Spitfire, Hurricane, Messerschmitt ME 109 amongst others have been legendary machines and these have been the source of inspiration for the designs".

Radically different from any other collections ever seen by the market in the recent past, the Aviator Series renders aspects of the fighter planes such as fuselage, cockpit, instrument panels, tail fins, and front propellers into interesting adaptations on the dials, hands and straps. Each watch carries a unique name that symbolises the core inspiration. The Switch is inspired from an important instrument in the cockpit, which tracked the flight duration and helped calculate other variables of the flight. The Gyro was inspired out of the gyroscope that kept the pilot oriented to the ground while twisting and twirling during the acrobatic flights. Others in the series include Cannon Muzzle, Ejector Exhaust, Artificial Horizon etc. The range has 20 distinct styles, each with an individual story that beautifully captures an aspect of the inspiration and renders it into a form.

Aamir Khan, brand ambassador for Titan said, "My association with Titan Watches began in 2004 when I signed on as brand ambassador and it has been a wonderful experience working with this brand which is dynamic and innovative. It is my pleasure to launch the Aviator Series and I am extremely impressed at the level of ingenuity in its creation. Each and every design reflects an attitude of perfection. I have been impressed by the attention to detail. These styles are truly unique and will appeal to those with a discerning eye and seeking world class products!"

Priced between Rs.4000/- and Rs.7000/-, the Aviator Series, a collection of 20 designs will be available at World of Titan showrooms, department stores and select multi-brand outlets across the country.

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Display of watch models is here:
www.titanworld.com/titan/stores/watches/titan_newarrivals.asp

Birendra · Member Joined: 15 Feb 2007 Posts: 1411

Nice.

Could never afford a breitling, now can sport one of these.

Birendra · Member Joined: 15 Feb 2007 Posts: 1411

The watches are a huge letdown.

I could not get to like myself to even one out of the eleven models i saw.

I hope TITAN treats AVIATION with respect, especially when it comes from the same bandwagon of TATAs who were the PIONEERS in AVIATION.

HAWK21M · Posted: Tue Mar 27, 2007 5:14 pm Post subject:

The Aviation series is def not Impressive.I've seen better. Sad

regds
MEL
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