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https://www.dailymaverick.co.za/article/2019-06-17-boeing-weighs-max-name-ge-nabs-engine-order-air-show-update/

Boeing Weighs ‘Max’ Name

17 June 2019

Boeing is open to dropping the “Max” branding for its latest 737 jetliner, depending on an assessmentof consumer and airline responses to an aircraft name that’s been tarnished by two fatal crashes and a three-month grounding.

“I’d say we’re being open-minded to all the input we get,” Chief Financial Officer Greg Smith said in an interview. “We’re committed to doing what we need to do to restore it. If that means changing the brand to restore it, then we’ll address that. If it doesn’t, we’ll address whatever is a high priority.”
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