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Singapore Airlines To Launch Premium Economy

 
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sri_bom
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Joined: 22 Dec 2006
Posts: 2365
Location: Singapore

PostPosted: Fri May 09, 2014 10:39 am    Post subject: Singapore Airlines To Launch Premium Economy Reply with quote

SINGAPORE: Singapore Airlines (SIA) will launch a premium economy class in the second half of next year.

This was announced by its CEO Goh Choon Phong at the firm's fourth quarter and full year earnings briefing on Friday.

The move comes as the carrier undertakes key initiatives to meet intense competition in the full service airline space.

SIA said it will release details on the new cabin class in due time.

The carrier reported a profit of S$27 million for its fiscal fourth quarter (January-March), down 60 per cent from the same period a year ago.

For the full year ended on March 31, SIA booked a net profit of S$359.5 million -- a drop of 5.4 per cent from a year ago.

http://news.xin.msn.com/en/singapore/sia-to-launch-premium-economy-class-in-2015-1
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iah87
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Joined: 17 Apr 2007
Posts: 2566

PostPosted: Wed May 14, 2014 6:32 pm    Post subject: Reply with quote

It is a great addition, but SQ generally charges a lot even for economy, unless they are reasonably priced, you will find only some business class passengers downgrading themselves to economy plus, especially on short to medium haul routes.
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Nimish
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Joined: 16 Dec 2006
Posts: 9757
Location: Bangalore, India

PostPosted: Fri May 16, 2014 4:48 am    Post subject: Reply with quote

First LH and now SQ - the trend is clear. Now I hope that this does not mean Y becomes Y-
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