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Tata Sons and SQ to start a new airline in India
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abhigopal
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PostPosted: Thu Sep 19, 2013 4:26 pm    Post subject: Tata Sons and SQ to start a new airline in India Reply with quote

Tata Sons in pact with #Singapore Airline to start a new airline in #India; to own 51% in new airline and Singapore Airline to own 49%.

Source - Bloomberg Twitter Feed
https://twitter.com/BloombergTVInd/status/380644879778336768
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jasepl
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PostPosted: Thu Sep 19, 2013 4:27 pm    Post subject: Reply with quote

What on earth?
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Jaysit
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PostPosted: Thu Sep 19, 2013 4:49 pm    Post subject: Reply with quote

jasepl wrote:
What on earth?


This should have happened about 20 years ago.

And that airline should have been Air India, purchased and privatized by the Tatas, and run by SQ.
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jasepl
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PostPosted: Thu Sep 19, 2013 4:51 pm    Post subject: Reply with quote

Jaysit wrote:
jasepl wrote:
What on earth?


This should have happened about 20 years ago.

And that airline should have been Air India, purchased and privatized by the Tatas, and run by SQ.

Yeah. Maybe this person stumbled upon the Tatas' plan from 20 years ago, when they did try to get into the business with SQ?

Some Arun Shourie mess couples with Lala's suitcases (surprise, surprise) sent them scampering, if I recall right.
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abhigopal
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PostPosted: Thu Sep 19, 2013 5:00 pm    Post subject: Reply with quote

Now on PTI twitter feed as well.

Stranger things have happened
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jasepl
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PostPosted: Thu Sep 19, 2013 5:04 pm    Post subject: Reply with quote

What's the chance of them flying the plane from BOM to DEL as TataAirAsia and then bringing it back as TataSQ (ceteris paribus, except the fare) ? Smile

abhigopal wrote:
Now on PTI twitter feed as well.

Stranger things have happened

If true, and if it does happen, then Fibga and Taxpayer beware.

I find it odd though, the need to "tie up" with anyone.
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shivendrashukla
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PostPosted: Thu Sep 19, 2013 5:47 pm    Post subject: Reply with quote

It is strange indeed. What about Air Asia India? Isn't TATA involved in that one too??

Meanwhile Reuters too have picked up the story

http://in.reuters.com/article/2013/09/19/tata-new-airline-singaporeairlines-idINDEE98I08S20130919

Does TATA see that much potential in India? or are they pulling out of Air Asia India?
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Jeh
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PostPosted: Thu Sep 19, 2013 8:15 pm    Post subject: Reply with quote

The economy's taking on water, the regulatory scenario is terrifying (retrospective taxation, record corruption, high ATF taxes in the states, indecisive and populist governance e.g. Niyamgiri) and by all accounts the next general election will throw up a Deve Gowda-esque Third Front horror-show, which means there will be no change whatsoever in any of this.

This is arguably the worst time since the early '90s (when they last tried and failed) to set up an FSC in this country.

Either they're smoking something we aren't, or they know something we don't.
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The_Goat
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PostPosted: Thu Sep 19, 2013 8:17 pm    Post subject: Reply with quote

shivendrashukla wrote:
It is strange indeed. What about Air Asia India? Isn't TATA involved in that one too??


Yup, 30% stake.


shivendrashukla wrote:

Does TATA see that much potential in India? or are they pulling out of Air Asia India?


If the Tatas are pulling out of Air Asia India, then that is the end of Air Asia India.
Fat chance that inexperienced Chandilya and pompous Tony have of pulling it off without the Tatas.

oh yes, their other partner, Laxmi Mittal's Jamai Raja, doesn't have a clue about aviation as well.
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basheer1211
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PostPosted: Fri Sep 20, 2013 2:22 am    Post subject: Reply with quote

Trying again: Tatas in another airline venture

Quote:
‘NO CONFLICT OF INTEREST’

Asked whether the launch of the new airline would not lead to a conflict of interest with Tata Sons’ three-way joint venture with AirAsia and Telstra Tradeplace for a low-cost airline, a Tata Sons spokesman said: “The two airlines do not compete in the same space. AirAsia has been fully aware of this joint venture and has no objection to the partnership.

Civil Aviation Minister Ajit Singh told newspersons that aviation rules do not bar the Tatas from having two ventures and added that it was a matter for the Securities and Exchange Board of India and the Corporate Affairs Ministry.
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The_Goat
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PostPosted: Fri Sep 20, 2013 12:32 pm    Post subject: Reply with quote

I wonder why they are DEL based, and not in BOM. Surely, there has to be an Indian airline that should make use of the new terminal coming up in BOM as a hub.
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Nimish
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PostPosted: Fri Sep 20, 2013 7:26 pm    Post subject: Reply with quote

Is Tata/SQ expecting the role of 9W as a FSC to reduce in the domestic market in India? Could that be a reason why they think this is a good idea?
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PlaneLover
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PostPosted: Fri Sep 20, 2013 8:01 pm    Post subject: Reply with quote

Tata getting into 2nd airline JV is unethical: Arun Bhatia

http://economictimes.indiatimes.com/et-now/corporate/tata-getting-into-2nd-airline-jv-is-unethical-arun-bhatia/videoshow/22814235.cms

This is my guess as to what could have happened:

Ratan Tata and S. Ramadorai may have felt that Tony Fernandez was not really intending to cede any management control of Air Asia India to the Tatas and that he only wanted the "Tata" name to boost chances of success of his airline. Feeling slighted they may have approached Singapore Airlines to implement the plans that were shelved a while back.
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PlaneLover
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PostPosted: Fri Sep 20, 2013 8:20 pm    Post subject: Reply with quote

Now that Jet/Etihad deal is going to be approved most flights to Europe/USA on Jet will be connecting at Abu Dhabi. But we have a world class airport in Delhi and a world class airline in Singapore Airlines. Tatas can fly people from all over the country to USA/Europe through Delhi instead of through a foreign hub. Also they can take a big share of the domestic market through superior SQ like service at the counter and in-flight.

There is much more money to be made in this deal than in Air Asia India. Even if they have to pay some break-up fees to get out of Air Asia India deal it may not be much.

I also have a feeling that the Civil Aviation minister may have given some advice to the Tatas to start something like this than participate as a minority stake holder in Air Asia India.
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TKMCE
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PostPosted: Fri Sep 20, 2013 8:46 pm    Post subject: Reply with quote

I feel 9W domestic branding has been one confused mess all along ever since they took over Sahara. I really don't know what advantage 9W had in maintaining two AOCs (KF-DN surrendered one). Jet Konnect, Jet Lite and Jet Airways all operated on the same routes with brand confusion running riot.

There is always an opportunity for another full service airline in India. Are Indian LCCs really low cost??? BOM DEL BLR or HYD are not exactly low cost airports. Fuel more or less costs the same what ever the branding is and you don't have low cost alternative airports like a Southend or a Hahn or Girona to operate from in lieu of the expensive big city airports.

Indigo has a huge network but no loyalty programme (incidentally LCC- Air Asia has one) and right now many business travellers are choosing them only just because they have stepped into the void of KF and offers multiple frequencies . Infact I will not be surprised that as and when TATA SIA takes off, the one hardest hit will be indigo on their business routes like BOM DEL or BOM BLR. Spice Jet is already fast disappearing from many corporate travellers radar with their frequent delays and cancellations (ex COK today for instance they had 2 cancellations and 4 delays of more than an hour in their 10 flights from the city as per COK airport website). In my view SG will be more badly hit by Air Asia India than Indigo at least initially while Indigo more than 9W or AI( which always will have its share of Sarkari traffic) it is, who will be on the receiving end when TATA-SIA gets of the ground, whenever that may be.
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The_Goat
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PostPosted: Sat Sep 21, 2013 1:17 am    Post subject: Reply with quote

TKMCE wrote:


There is always an opportunity for another full service airline in India. Are Indian LCCs really low cost??? BOM DEL BLR or HYD are not exactly low cost airports.


They are low cost. Just compare the fares on 6E/SG to those on AI and 9W on any given sector. I've always found 6E at least 50% cheaper, if not more.

and a 'low cost' carrier does not imply that the operating costs are low. It only means that their business model is full of cost cutting measures ( pay for your food, no premium classes, online ticketless bookings, pay for checked in luggage, pack the plane with seats etc etc), all basically amounting to a lower quality of service which the customer endures in return for lower fares.

TKMCE wrote:

many business travellers are choosing them only just because they have stepped into the void of KF and offers multiple frequencies .


That is only one side of the story, IMO. The truth is also that many Indian corporates are bleeding money and are cutting back on perks, big time. Shifting of loyalties to a low cost carrier is being done just to reduce the expense account.

In fact, I'm told that many Indian corporates now send the more junior workforce by train on business trips.

TKMCE wrote:


Infact I will not be surprised that as and when TATA SIA takes off, the one hardest hit will be indigo on their business routes like BOM DEL or BOM BLR.


Tata-SIA have made it very clear that they are going to be a full service carrier, so I don't think they will compete at all with the LCCs. Both cater to a very different market.
In fact, I think 9W are the ones who will suffer most, should Tata-SIA offer a superlative product better than 9W's.
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PostPosted: Sat Sep 21, 2013 8:27 am    Post subject: Reply with quote

The_Goat wrote:

That is only one side of the story, IMO. The truth is also that many Indian corporates are bleeding money and are cutting back on perks, big time. Shifting of loyalties to a low cost carrier is being done just to reduce the expense account.

In fact, I'm told that many Indian corporates now send the more junior workforce by train on business trips.


From what I know, junior workforce never got to travel by Air anyway. An HCL rep at my workplace shuttles between Nashik and Pune on bus!!

Also big corporate have deals with travel agents/airlines which offer them huge discounts for committed seats in a year/month depending upon the deal. So if 9W offers them the same deal, corporates would not shy of sending them to 9W or 6E.
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PostPosted: Sat Sep 21, 2013 8:44 am    Post subject: Reply with quote

Tata-Singapore Airlines tie-up seen reaffirming India aviation potential

Quote:
A new Indian airline planned by the giant Tata Group and Singapore Airlines reaffirms the nation's longterm potential as an aviation market, despite the sector's current financial turbulence, analysts say.

Tata Sons, the holding company of tea-to-software conglomerate Tata Group, and SIA said this week they were setting up a full-service airline after two failed joint bids to take to Indian skies


Full Article:

http://economictimes.indiatimes.com/news/news-by-industry/transportation/airlines-/-aviation/tata-singapore-airlines-tie-up-seen-reaffirming-india-aviation-potential/articleshow/22835693.cms
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TKMCE
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PostPosted: Sat Sep 21, 2013 10:06 am    Post subject: Reply with quote

Quote:
They are low cost. Just compare the fares on 6E/SG to those on AI and 9W on any given sector. I've always found 6E at least 50% cheaper, if not more.


Looks like it has been quite a while you have checked. Take a look at what is happening nowadays.

Sample fares on BOM DEL - Tuesday Morning- Departures between 7 to 9 AM. All the fares are inclusive of all taxes and taken from the respective airline websites today around 10 AM Indian time.

24 Sep - (Today +3) - AI -9734 /9W - 10070/6E-9545/SG-9545/G8-9545
01 Oct - (Today + 10) - AI- 9304/ 9W- 9640/6E-8307/SG-8307/G8-8307
08 Oct - (Today + 17)- AI -7415/ 9W- 7751/6E-7226/SG-7226/G8-7226
22 Oct - (Today + 31)- AI -6124 /9W- 6439/6E-6072/G-6072/ G8-6071

The difference is more in the range of 5-10% and nowhere near 50% between 6E and 9W and even less between 6E and AI.

And as for the pricing differences between 6E/SG and G8... no there is no typo in my post.. all I can say is all three appears to follow Jeffrey Archer's "Not a Penny More, Not a Penny Less" as their inspiration Very Happy
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Nimish
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PostPosted: Sat Sep 21, 2013 6:47 pm    Post subject: Reply with quote

^^ This is very typical, esp. the identical fares between the LCCs and the minor gap with the FSC in the last few days.

However I'm surprised to see the narrow gap even 31 days prior to booking, I'm guessing that has changed in the past couple of weeks given the LCCs have increased their fares significantly. The gap used to be much more significant even a month ago.
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ssbmat
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PostPosted: Sat Sep 21, 2013 7:23 pm    Post subject: Reply with quote

The new airline will be HQed in Delhi and so operationally hubbed there as well in all probability. This is interesting now. Tata's doing something NOT from BOM is a big step by itself I guess.
Practically it does make sense. Until the BOM airport runway capacity is augmented or the new airport makes headway, nothing can expand further from BOM.

As usual, lack of support from State to Central level for pushing Navi Mumbai airport has ruined the city's aviation landscape.
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PostPosted: Sun Sep 22, 2013 3:01 am    Post subject: Reply with quote

Apart from the infrastructural issues in BOM, other advantage which DEL has is that it opens up a whole new set of destinations on the international front. The entire central asian market market can be served from DEL with a feed into SQ. Such connections from BOM have limited traffic
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TKMCE
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PostPosted: Sun Sep 22, 2013 8:31 am    Post subject: Reply with quote

It is a little too early to speak of Central Asia and feed into DEL with SQ etc etc. Long way to go for that.The five year Domestic rule is not yet relaxed. They might have also got favorable terms agreed in advance with GMR. That said just because the proposed venture is going to be in DEL does not mean that mean they will not have major hubs elsewhere.
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PostPosted: Sun Sep 22, 2013 8:51 am    Post subject: Reply with quote

As of now the advantage that DEL offers is that it is still relatively congestion free and T3 has space to accommodate the new venture. As of now SQ operates 2 daily flights to DEL.

2:15 am → 5:20 am SIN-DEL SMTWTFS SQ 406
7:05 pm → 10:10 pm SIN-DEL SMTWTFS SQ 408

Now the question is, has SQ exhausted all its bilaterals? If no, then SQ will add another couple of daily flights to DEL. If it has exhausted its bilaterals, then I guess some other port of call may get the axe and that seats utilised to accommodate these flights.
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TKMCE
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PostPosted: Sun Sep 22, 2013 9:08 am    Post subject: Reply with quote

Why is is that everybody is jumping the gun and speaking about International??? Smile The proposed JV is a domestic airline - full service. There is a void - no doubt about that-which has been created by the demise of KF. I think the new vetnure is targetting that .
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PostPosted: Sun Sep 22, 2013 9:59 am    Post subject: Reply with quote

Tata-SIA partnership can be a game changer in overcrowded aviation sector

by

Jitender Bhargava (Remember this guy??)

Quote:
Six decades after the Indian government divested the Tatas of their majority holding in Air India by nationalising the airline, the announcement by Tata Sons earlier this week for establishing a full-service carrier, in partnership with Singapore Airlines, with a combined investment of $100 million, has not only surprised the aviation industry but evoked tremendous interest.

The warm response to the announcement, which has the potential to be a major game changer, was only to be expected considering that it was Tata Airlines that had heralded the birth of civil aviation in India in 1932.

That previous attempts to enter the airline business had been foiled by certain vested interests, prompting Ratan Tata to emphatically state that the Tata group was no longer interested in forming an airline, also add to the surprise element. Emotional factors apart, the announcement is bound to raise numerous questions in the coming weeks, particularly with regard to its positive and negative impacts on the Indian civil aviation industry.

While it is a foregone conclusion that the airline to be created by the two monolith business organisations - one running a hugely successful international airline and the other having business interests across the industry spectrum - will be a formidable one, a question that strikes one is whether the timing for entering the aviation sector is opportune.


Full article :

http://economictimes.indiatimes.com/news/news-by-industry/transportation/airlines-/-aviation/tata-sia-partnership-can-be-a-game-changer-in-overcrowded-aviation-sector/articleshow/22864426.cms
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ssbmat
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PostPosted: Sun Sep 22, 2013 1:41 pm    Post subject: Reply with quote

Another question is, why didnt Air Asia or Tata's actually take up a strategic stake in an existing carrier like Spicejet ? Unless Jet intends to basically reduce domestic steeply and concentrate on feeding the Arab hub, doesnt make sense to have AI, 9W, 6E, G8, SG and two others into the domestic market. not in the next 2-3 years atleast. Either G8 or SG will have to give way..mostly former I think.
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PostPosted: Sun Sep 22, 2013 6:46 pm    Post subject: Reply with quote

ssbmat wrote:
Another question is, why didnt Air Asia or Tata's actually take up a strategic stake in an existing carrier like Spicejet ? Unless Jet intends to basically reduce domestic steeply and concentrate on feeding the Arab hub, doesnt make sense to have AI, 9W, 6E, G8, SG and two others into the domestic market. not in the next 2-3 years atleast. Either G8 or SG will have to give way..mostly former I think.


I agree - something like G8 would have been ideal - perhaps it still is ideal. Small enough that you don't have to worry about the current operations too much, and old enough that you don't worry about the 5 year rule. Plus a ready made set of slots at BOM/DEL and basic infrastructure ready to go.
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PostPosted: Sun Sep 22, 2013 7:34 pm    Post subject: Reply with quote

Don't forget the other side of mergers... Trying to integrate a different work culture, the accumulated liabilities, the layoff process, closing down unviable routes.... So it may be better to start fresh.
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PostPosted: Sun Sep 22, 2013 10:54 pm    Post subject: Reply with quote

TKMCE wrote:
Don't forget the other side of mergers... Trying to integrate a different work culture, the accumulated liabilities, the layoff process, closing down unviable routes.... So it may be better to start fresh.

In the current scenario, even a 100Rs waved out in front of the carriers will be lapped up happily. Work culture and other issues would come to play when one is trying to merge a legacy carrier (as in case of US-AA, UAL-CO, DL-NW etc).

Here, each airline is only a few years older than the other (except the Big-2) .
Starting afresh is a terribly capital intensive business. I hope that Tata group knows what they are playing for. Every company does not have a fortuitous turn of events like JLR.

In India especially, unless the tax/excise regime, not to mention the sarkari elitist pereption is drastically changed, domestic aviation will struggle- regardless of whether you chant NaMo or RaGa.
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PostPosted: Mon Sep 23, 2013 12:19 am    Post subject: Reply with quote

TKMCE wrote:

Looks like it has been quite a while you have checked. Take a look at what is happening nowadays.

Sample fares on BOM DEL - Tuesday Morning- Departures between 7 to 9 AM. All the fares are inclusive of all taxes and taken from the respective airline websites today around 10 AM Indian time.

24 Sep - (Today +3) - AI -9734 /9W - 10070/6E-9545/SG-9545/G8-9545
01 Oct - (Today + 10) - AI- 9304/ 9W- 9640/6E-8307/SG-8307/G8-8307
08 Oct - (Today + 17)- AI -7415/ 9W- 7751/6E-7226/SG-7226/G8-7226
22 Oct - (Today + 31)- AI -6124 /9W- 6439/6E-6072/G-6072/ G8-6071

The difference is more in the range of 5-10% and nowhere near 50% between 6E and 9W and even less between 6E and AI.



Yes, but this has been so only for the past few days, isn't it?
One hopes it is not a trend that is here to stay. Indian LCCs are going to be finished otherwise. Their USP will be gone.
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PostPosted: Mon Sep 23, 2013 2:26 pm    Post subject: Reply with quote

The_Goat wrote:
TKMCE wrote:

Looks like it has been quite a while you have checked. Take a look at what is happening nowadays.

Sample fares on BOM DEL - Tuesday Morning- Departures between 7 to 9 AM. All the fares are inclusive of all taxes and taken from the respective airline websites today around 10 AM Indian time.

24 Sep - (Today +3) - AI -9734 /9W - 10070/6E-9545/SG-9545/G8-9545
01 Oct - (Today + 10) - AI- 9304/ 9W- 9640/6E-8307/SG-8307/G8-8307
08 Oct - (Today + 17)- AI -7415/ 9W- 7751/6E-7226/SG-7226/G8-7226
22 Oct - (Today + 31)- AI -6124 /9W- 6439/6E-6072/G-6072/ G8-6071

The difference is more in the range of 5-10% and nowhere near 50% between 6E and 9W and even less between 6E and AI.



Yes, but this has been so only for the past few days, isn't it?
One hopes it is not a trend that is here to stay. Indian LCCs are going to be finished otherwise. Their USP will be gone.


Well to be fair, when flying Y there is only "LCC" now in India. I just dread the moment when we have an NK sort of airline in India.

The USP of LCC I think comes in also due to their milk run kinda services, as opposed to the hub based operation of 9W and AI.

If flying from say TRV to CCU on 9W, I wud need to book tickets on two flights (either via BOM or BLR) which mean the taxes and charges are doubled. But on the likes of 6E which could use the same aircraft to fly TRV-BLR-CCU-GAU on the same flight number, u pay nearly half of what you pay in 9W.

On nonstop sectors there is really not much to differentiate the so called FSCs from LCCs in India (atleast in Y)
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TKMCE
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PostPosted: Mon Sep 23, 2013 4:37 pm    Post subject: Reply with quote

Justbala


Quote:

The USP of LCC I think comes in also due to their milk run kinda services, as opposed to the hub based operation of 9W and AI.



Not always the case.Air India had this "link fare" avaliable for many years long before Indigo even started operations. If you check their fare sheet, on their website, Table II gives the list of "link fares" which are considerable. There is a "link fare" available for TRV CCU via BOM or MAA and the fares for mid week dates in February 2014 works out to be 4851 inclusive of taxes which works out even cheaper than the Indigo same plane fare via BLR of 5271. Currently AI lists over 900 routings. These are also bookable on the web.
I know Air India is everyones whipping boy but they do a lot of things right - this is one among them Smile. Connections may not be the greatest, but then as Sumantara ji will testify two yummy meals on AI at fares lower than Indigo where you have to pay for Khana makes a four or 6 hour wait at Mumbai very much bearable for many!!!!
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PostPosted: Mon Sep 23, 2013 9:38 pm    Post subject: Reply with quote

TKMCE wrote:
Not always the case.Air India had this "link fare" available for many years long before Indigo even started operations.
Sir, I am glad you mentioned this: the link fares. I have used this option quite often, since we have official quotas as well, so we try to get the maximum out of it. The best part is that one can book these link fares directly on the web, without knowing the exact routing. This is a welcome change over the previous website - I do not know how many people have noticed this. Earlier, I used to figure out the routing, and use the `multi-city' option to book my tickets, one prime example off the top of my head is the Delhi-Madurai (via Chennai) segment that I booked quite often. Not just would the luggage get booked seamlessly from the source to the destination, the fares also would be considerably less than the DEL-MAA and MAA-IXM fares, and vice versa.

TKMCE wrote:
I know Air India is everyones whipping boy but they do a lot of things right - this is one among them Smile. Connections may not be the greatest, but then as Sumantara ji will testify two yummy meals on AI at fares lower than Indigo where you have to pay for Khana makes a four or 6 hour wait at Mumbai very much bearable for many!!!!
Sir, you know how to catch my attention Very Happy
Cheers, Sumantra.
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TKMCE
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PostPosted: Tue Sep 24, 2013 6:02 am    Post subject: Reply with quote

Yes and in particular the benefit of link fares for some people is that many involve overnight connections, so if you have friends or relatives at the transit point, in many cases you can have a overnight stopover with them at no additional charge (some cases PSF may have to be paid again which is a small amount). My relatives used to this when ever they were going from Kerala to Delhi. They will ticket on the link fares and stop overnight at Chennai or Bangalore.

Air India's new booking interface is one of the best . Cleanly presented and connections and all other relevant information shown clearly..
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sri_bom
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PostPosted: Tue Sep 24, 2013 7:03 am    Post subject: Reply with quote

Tatas apply for 'Tata SIA Airlines Limited' name
News
23-Sep-2013 7:22 AM
Tata Group has reportedly sought to register this entity as 'Tata SIA Airlines Limited' (PTI, 20-Sep-2013). The application for registration of this name has been filed with the Registrar of Companies through submission of form '1A', which is the first step towards incorporation of a new company. The registration is currently "under process" and can be approved soon, as per the latest information available with the Corporate Affairs Ministry. This would be followed by submission of various other documents, including the Article of Association, and details of the company's board of directors, share capital, business areas, among other factors. The brand name of the proposed airline, however, is yet to be announced. The company would also be the first major companies to be incorporated under the new Companies Act, 2013 that came into effect earlier this month.
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d3vski
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PostPosted: Tue Sep 24, 2013 3:01 pm    Post subject: Reply with quote

A bit late to the party but I am genuinely excited at this link up. It seems that Tata and SQ will attempt to create a true premium airline operating long haul in India.

With Air India also stepping up a couple of notches (ignoring financials), the outlook looks more promising.

Shame on Jet and lala! A massive opportunity missed with the ridiculous hub in a 3rd country concept. Now that Deli can handle as a hub and BOM coming online fast, Jet will become irrelevant.
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The_Goat
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PostPosted: Tue Sep 24, 2013 3:51 pm    Post subject: Reply with quote

d3vski wrote:


Shame on Jet and lala! A massive opportunity missed with the ridiculous hub in a 3rd country concept. Now that Deli can handle as a hub and BOM coming online fast, Jet will become irrelevant.


I would cut them some slack here. 9W created a hub in BRU in 2006, at a time when no airport in India could be used for anything worthwhile (apart from getting in and out in a hurry). BOM was a dump back then, and DEL even more so. 9W had no option other than setting up a hub outside India, and they got a good deal in BRU. It also made perfect sense, as the location was ideal for their Transatlantic routes and the lack of a strong competitor in BRU was an added attraction.

and Jet will never become irrelevant as long as EY exists. No way those wily sheiks are going to allow their investment to go down the toilet, Tata-Singapore or not.
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Caliguy
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PostPosted: Wed Sep 25, 2013 1:21 am    Post subject: Reply with quote

it will be great to have an airline who's investors are all known and the company is publicly traded. In my mind 9W has never behaved like a company who's true goals were known. Tatas need to build an airline that separates them from the ME carriers through things like non stops to as many international places as viable and through loyalty programs for indian origin pax. I really think Tatas can make a good go at this. Have SQ be the super premium and Tatas the level of EK / EY. This way the two airlines can work together and try and own a much bigger share of the india pie as well as things like UK-Oz.
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Aseem
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PostPosted: Wed Sep 25, 2013 6:08 am    Post subject: Reply with quote

It will be really interesting to see the dynamics between both the airlines as their respective hubs aren't far away. They have time to do so as the new airlines won't be flying international right away. Also, the new airlines will cater more towards Indian market while SQ can take care of SE Asia. Don't expect many east bound flight from the new airlines, as that will be SQ's domain.

VT-ASJ
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