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Alliance Air brings back Centaur, AI Regional rebranded

 
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747-237
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PostPosted: Thu Mar 02, 2017 7:29 am    Post subject: Alliance Air brings back Centaur, AI Regional rebranded Reply with quote

DISCLAIMER: These are possible happenings right now, though I have no confirmation of the same.

According to this article :

http://www.thehindubusinessline.com/economy/logistics/spreading-wings-alliance-air-plans-to-link-colombo-south-india/article9565900.ece

Alliance Air has also gone in for another rebranding exercise now, its aircraft have the Konark emblem on their tails. A few years back, Alliance Air had rebranded itself to be called Air India Regional.


This could mean Air India Regional may be killed off and Alliance Air will operate as a subsidiary airline with 9I code.

I believe the journalist means "Centaur", when he says "Konark emblem".

A picture was sent to me which shows possibly just that. Again, I cannot verify the same, so let's not jump to any conclusions just yet. This is a possibility, though.




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747-237
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PostPosted: Thu Mar 02, 2017 9:41 am    Post subject: Reply with quote

And now confirmed.......



As part of the plan, Alliance Air has going in for another rebranding exercise - now its aircraft have the first logo of Air India, which was a Centaur- a stylised version of Sagittarius shooting an arrow in a circle representing the wheel of Konark. The airline till recently branded itself as Air India Regional.

Analysts have called the move fantastic and designed to help Air India in more ways than one.



http://economictimes.indiatimes.com/articleshow/57422924.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
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Jaysit
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PostPosted: Wed Mar 08, 2017 12:11 am    Post subject: Reply with quote

And why is this rebranding fantastic? And how does this help the airline?
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indopaki
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PostPosted: Wed Mar 08, 2017 12:37 am    Post subject: Reply with quote

As a brand enthusist I think its awful, nostalgia aside for the logo, they should just restore IC Chakra livery in red and the logo be in orange, infact AI mainline should have adopted that scheme as merger livery.
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PostPosted: Wed Mar 08, 2017 2:29 pm    Post subject: Reply with quote

Jaysit wrote:
And why is this rebranding fantastic? And how does this help the airline?


It will bring back the 'Golden Days', don't you know? Razz
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PostPosted: Wed Mar 08, 2017 6:34 pm    Post subject: Reply with quote

here is their new one

1st ATR 72-600 Alliance Air by Jujug Spotting, on Flickr


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747-237
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PostPosted: Wed Mar 08, 2017 7:39 pm    Post subject: Reply with quote

Looks to be a more "complete" livery on the A72-600. "Connecting India" seems to be a new tagline for Alliance Air.
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ameya
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PostPosted: Thu Mar 09, 2017 11:10 am    Post subject: Reply with quote

747-237 wrote:
Looks to be a more "complete" livery on the A72-600. "Connecting India" seems to be a new tagline for Alliance Air.


BSNL also has/had this tagline once upon a time - Connecting India
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747-237
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PostPosted: Thu Mar 09, 2017 1:15 pm    Post subject: Reply with quote

It's a wonder how the common traveler in India handles "Air India", "Air India Regional", "Air India Express", "Alliance Air", and "Star Alliance".....I bet those counter and gate agents have a lot of stories to tell !
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747-237
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PostPosted: Thu Mar 09, 2017 1:53 pm    Post subject: Reply with quote

The Alliance Air flags being paraded have the Centaur going the right way (forward facing), while the tail has it backward facing.




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himmat01
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PostPosted: Thu Mar 09, 2017 4:01 pm    Post subject: Reply with quote

I tweeted Air India about the back facing Centaur but there was no response from their social media team.
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747-237
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PostPosted: Thu Mar 09, 2017 4:37 pm    Post subject: Reply with quote

himmat01 wrote:
I tweeted Air India about the back facing Centaur but there was no response from their social media team.


They probably have no idea what you're talking about. Rolling Eyes
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